The Ad Personam customisation program is available for the Temerario, Urus SE, Urus Se Performante, Revuelto and Revuelto SV models, giving every customer the freedom to shape their Lamborghini into a truly personal creation. Among the world’s leading luxury car brands, Lamborghini offers one of the most exclusive and comprehensive personalization programs available today. From colours to materials, the possibilities are almost limitless, whether it’s a hand-stitched logo on the seat instead of a standard brand mark, bespoke initials embroidered into the cabin, or a fully custom exterior shade crafted to Lamborghini’s exacting standards. Customers can also choose from refined materials such as Lambo Vintage semi-aniline leathers, developed with Italy’s leading artisans, or opt for innovative solutions like Forged Composite carbon fiber. To dive deeper into the design philosophy and craftsmanship behind these choices, explore the idea behind each design.
Customers wishing to take advantage of the customisation program can design their own vehicle directly with Ad Personam Studio, the area dedicated to customisation based at the Sant’Agata Bolognese HQ. The area was designed to offer a unique experience, with displays showing the alternative leathers, colours, materials, seats and rims, as well as digital simulation of the possible options using an advanced car configurator. Our team of experts supports customers at all stages of the configuration of their car, including the choice of colour, accessories and materials. The meeting with the customer is preceded by a production line experience, with a guided tour of the factory and a preview of some of the possible configurations of the the Temerario, URUS SE, and Revuelto models.
