Lamborghini Bull Run - November 2024

Lamborghini UAE recently hosted an unforgettable edition of its ritual Bull Run, inviting customers to embark on a breathtaking drive from Dubai to the summit of Jebel Jais, the UAE’s highest peak. 

The morning began with customers arriving at the Lamborghini Dubai showroom for registration and a warm welcome. Guests were briefed by the Lamborghini team on the planned route, convoy signals, and safety rules to ensure a smooth and enjoyable journey for all. Shortly after, the convoy roared to life led by the Dubai Police, with Lamborghini UAE marshals managing the formation.

As the convoy of brightly coloured Lamborghinis made its way through the streets of Dubai, it quickly became the centre of attention turning heads, inspiring awe, and prompting countless photos from onlookers. Each guest was provided with a travel kit, including refreshments and snacks, to enhance the drive.

At the base of Jebel Jais, the Ras Al Khaimah Police took the lead, escorting the convoy up the scenic mountain roads. Along the route, residents and travellers alike paused to capture the majestic sight of the Lamborghini fleet winding up the mountain. Upon reaching the summit, the event concluded with the guests gathered at 1484 by Puro to enjoy a specially curated lunch and share stories from the road. With panoramic views, warm conversations, and shared passion for performance, the Bull Run to Jebel Jais was a celebration of the Lamborghini lifestyle adventurous, bold, and truly unforgettable.